BRAND CAMPAIGN | ADVERTISING CLIENT – GEMMA – THE PROJECT | CONCEPT, VISUAL STRATEGY, PRODUCTION, CASTING, PHOTOGRAPHY, CREATIVE DIRECTION, STYLING, CONTENT CREATION
Gemma is a NY based luxury jewelry & watch retailer. The brand was in need of new content and was looking to target their male audience with strong and relevant imagery. CL Collective developed their watch campaign and was in charge of full production, casting, creative direction, location scouting, photography & styling featuring top model Robert Konjic.
In addition, images from this campaign were used as marketing collateral and used for curation across channels.