ADVERTISING CLIENT – GEMMA – THE WORK | CONTENT CREATION, CONCEPT, VISUAL STRATEGY, PRODUCTION, CASTING, PHOTOGRAPHY, CREATIVE DIRECTION, STYLING, INFLUENCER MARKETING & SOCIAL MEDIA MANAGEMENT
Gemma is a New York based luxury jewelry and watch retailer. The brand was in need of new content and was looking to target their male audience with strong and relevant imagery. CL Collective developed their watch campaign and was in charge of full production, casting, creative direction, location scouting, photography and styling featuring top model Robert Konjic.